We launched on January 1, after spending more than a year developing the recipe. So we founded Gatsby Chocolate, which is basically the Halo Top of chocolate: 1/2 the calories, 1/4 of the sugar, but somehow still tastes just like decadent, melt-in-your-mouth chocolate. There were some low-sugar chocolates like Lily’s but even they still had almost as many calories as brands like Lindt, Ghirardelli, Hershey’s, etc. We looked at different food categories and settled on chocolate because there were no other low-calorie chocolates literally none. He shared, "After selling Halo Top in 2019, I – along with a bunch of other Halo Top team members – were trying to figure out what to do next. In an interview with The Local Moms Network, Bouton explained what prompted him to launch GATSBY Chocolate. ![]() Prior to launching GATSBY Chocolate, Bouton was the co-founder of Halo Top, one of the first ice cream brands to combine low-calorie with great taste. Our ingredients are all-natural, and we use sugar replacements like allulose as well as fiber."Īlso Read: 'Shark Tank' Season 15 investors slammed for 'hating' on seasonal businesses in explosive 'Holiday Special' episodeĪ post shared by GATSBY Chocolate □ is the founder of GATSBY Chocolate?Īlso Read: 'Shark Tank' Season 15: Internet calls out Pick-Up Brick's founders for ripping off Suck It from The Officeĭoug Bouton is the founder of GATSBY Chocolate. ![]() We wanted to look at that fresh and ask, could we not only cut the sugar but also cut the fat? Fat is 9 calories per gram compared to 4 calories per gram for sugar so that was a big breakthrough for us. Chocolate has been made with cocoa butter for hundreds of years, and the industry really took it for granted. He explained, "The main thing is to not only cut the sugar but also to cut the fat. In an interview, Bouton explained how by cutting out cocoa butter and incorporating sugar replacements like allulose helped the brand zero in on their USP. If you're wondering what's the secret behind GATSBY Chocolate's low-calorie count, and low sugar recipe, then their premium, all-natural ingredients get the credit. But the brand has really managed to deliver on its claims without compromising on taste while offering a wide array of flavors from their bestselling fudge brownie to oat milk sea salt extra dark flavor chocolate bars! ![]() With half the calories (compared to other chocolate brands), 75% less sugar, and gluten-free & vegan chocolate bars, GATSBY Chocolate's offering might seem too good to be true. A post shared by GATSBY Chocolate □ is GATSBY Chocolate?
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